Broadcast
You Have Skin.
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The great broadcast experiment.
I’m not kidding when I say this video went through about 500 evolutions. It was briefed as a modular digital ad. Then suddenly we had a TV spot. Then we had multiple TV spots. The challenge was to explain what Curology is in the plainest of language to an audience that’s totally checked out during commercials. So I started out with the most universal statement I could think of— “You have skin.”
We ran “You Have Skin” against two other broadcast ads produced by external agencies. Guess which one brought the most conversions :))))
