Egg’s Curology Journey.

Let your creatives play.

Eat your heart out, Kylie Jenner. In 2019, a picture of an egg outperformed Kylie’s most-liked pic on Instagram. Want to know how Egg did it? A custom skincare formula from Curology. One of our video directors and I noodled the idea to mimic our patient testimonial format with the Egg and presented it to our marketing managers. “Sure,” they said, “Just don’t spend any money.” Eight hours and one tiny, egg-sized set later, Egg was ready for her moment. Then, she was put back in the communal fridge where she spent about a month raising many questions.

Not only did “Egg’s Curology Journey” win the People’s Choice category in the 2019 Webby Awards, but it also outperformed many of our human patient testimonials in conversions. These findings were not extrapolated.